If you're thinking of search engines, Google likely comes to mind first. And rightfully so—it's the market leader like no other.But here's the catch: the search landscape in 2025 is far more diverse than most realize.
Writing for the internet is different. You’re not just writing what you think people need—you’re trying to match what they’re already searching for. That’s what keyword research helps you do.
When you search for information online—say, how to fix a leaky faucet—you probably click on results that look trustworthy. Their appearance on top is not a coincidence.
Know about the top SEO tools of 2025, from free options like Google Search Console to premium solutions like Ahrefs & Semrush. Boost your rankings with the best SEO software!